If a shipment is delayed, what is the initial action taken?

Reaching out to the patient to check their needs is the most appropriate initial action when a shipment is delayed. This approach demonstrates a commitment to customer service and patient-centered care. By communicating with the patient, the organization can assess the situation, understand the extent of the inconvenience, and determine the patient's immediate needs.

This proactive step allows for timely updates and reassurance to the patient, which is crucial in maintaining trust, ensuring they feel supported, and minimizing their anxiety over the delayed shipment. Engaging with the patient also enables the organization to gather relevant information that may help in resolving the issue more efficiently.

The other options, while they may be necessary steps later in the process, do not prioritize the patient's perspective or needs in the initial response to a delay.