What is the primary focus of URAC in performance measurement?

The primary focus of URAC in performance measurement is the measurement of outcomes and processes to evaluate and improve care delivery. This aligns with URAC's commitment to ensuring high-quality healthcare services through continuous evaluation and enhancement of care practices. Performance measurement is essential for identifying areas of strength and opportunities for improvement within healthcare organizations. By systematically tracking outcomes and processes, organizations can implement evidence-based practices, optimize resource allocation, and ultimately provide better patient care. This focus is fundamental to achieving accreditation and maintaining high standards in healthcare delivery, as it supports a culture of accountability and quality improvement.

The other options, while relevant to various aspects of healthcare management, do not capture the core emphasis of URAC’s performance measurement. Financial accountability and marketing strategies are important, but they serve different purposes and don't reflect the specific commitment to care quality that URAC underscores. Enhancing patient satisfaction is certainly valuable, yet it is typically framed within the broader context of evaluating and improving care delivery rather than being the primary focus on its own.